Working closely with our customers while they evaluate our products is really important to us, it helps us make our process and products better. So when we had users requesting to test the software on smaller segments of their organisations before rolling it out to a wider audience, we listened.
In our last newsletter we ran a piece called Our Survey Said, explaining the findings of market research we’d conducted with our customers on large PDFs created by document scanners. We discovered that may of our users were running into problems caused by large scanned PDFs on a daily basis. So, we got our thinking caps on and decided to solve it. Being the conscientious bunch that we are, we wanted to follow up our research and get to know the problem better by talking to the people that deal with this problem daily.
For some time now we've known about a new way of using NXPowerLite, but we were unsure whether the problem we’d come across was a big enough to explore further. Customers have approached us trying to shrink the over large PDF files produced by their document scanners and by slightly ‘bending’ our existing technology we’ve been able to produce some amazing results. With this in mind, we set out to do some digging and see if others had the same issue and whether this really was a lead worth following.
“First, do no harm” is a great phrase. You’ll most likely have heard it quoted as part of the Hippocratic Oath, though its exact origin isn’t certain, the gist is - don't just be good, actively don’t be bad. Two lines into reading this, you’re probably thinking, “Why is a marketer from a compression software company talking to me about oaths, promises and bits of old Latin, has he lost it?” Well, before you take my keyboard away and call for the men in white coats, hear me out....
At Neuxpower we never stand still. We’re always looking for solutions to problems that we hear from our customers and prospects, whether it’s improving on a current product or creating a new one to fix a new problem.
To this effect, we’re excited to announce a new version of Optemail that will make this great product accessible to more organizations than ever before.
We have struggled for years to find a pricing model that works for our storage optimization software. For every customer who bought NXPowerLite for File Servers, there were ten or more who passed it over. Find out how we've turned our pricing on its head, tying it directly to the value and launching a true usage-based license model.
Recently, whilst having a lively discussion with an American friend about the similarities of our two beloved sports, cricket and baseball, I was introduced to the concept of a ‘cleanup hitter’. When all the bases are full, their job is to step up to the plate and pound the ball hard enough for all the players on the bases to run home - cleaning up the bases, pretty cool.
Updating software is always a balance between delighting your existing customers and exciting potential ones. It’s easy to go chasing new users while ignoring existing ones, and vice versa. We’re quietly confident our latest release will blow both existing and new users out of the water.
Last week was 'National Customer Service Week' and so we decided to use it as a chance to get to know our support team a little better. We sat them down in front of a camera and talked over the ins and outs of working as part of the team and why what they do is so important. They're quite a cheerful bunch, with plenty of insight into what makes our support so great!
At Neuxpower we’ve thought long and hard about how to make owning our software a better experience. We are passionate about continuing to delight and surprise customers, even long after the initial glow of a problem solved has faded. So when you buy software from us we make sure you get a whole lot more...